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Module Overview

This programme consists of six compulsory modules, two modules from a range of elective modules, and a dissertation.

Hospitality and Tourism Operating Systems

This module provides an understanding of the way that hospitality operations function through the adoption of a systems approach. This will allow students to analyse a series of hospitality operations, identifying key systems and their interrelationships.

Research Methods

Introducing the process of research project formulation and the key elements of research design, this module should prepare students to design and execute their research study for their dissertation in a systematic and scientific manner.

Tourism Management

The aim of this module is to explore the functions of management within the tourism industry, showing how tourism has evolved as a business, how the tourism industry is structured and how tourism businesses operate.

Tourism Social Sciences

This module examines the contribution of social science to the understanding of tourism and aims to develop an understanding of the complexities of tourism as an industry and social phenomenon.

Tourism Strategy

The aim of this module is for students to understand, apply and critically evaluate strategic analysis for tourism organisations and destinations, through the examination and analysis of particular tourist organisations and destinations.

Visitor Attraction Management

This module applies the core learning of the programme, including management, economics, finance and organisational behaviour, to the specifics of visitor attraction management.

Elective Modules

Destination Management and Marketing

In today's changing international tourism marketplace, destinations must develop and use competitive advantages. This module helps develop an appreciation of the basic concepts and techniques involved.

Managing Tourism Distribution and Intermediaries

This module develops an appreciation of the nature and functions of contemporary distribution systems and intermediaries in tourism, together with knowledge of cutting-edge developments, trends and challenges in this area.

Project Management

This module helps develop a practical understanding and ability to plan and manage a small to medium-

sized project to its successful conclusion.

Service Quality and Customer Satisfaction Measurement

Managers in the tourism industry require strategic vision for measuring and managing quality and customer satisfaction.  This module will enhance understanding of service quality and customer satisfaction and their measurement.

Sustainable Tourism

Tourism can only exist in the long term upon a sustainable resource base but also faces short-term demands for profits in a challenging market. This module investigates its evolution, growth and future, and the complexities involved.

Tourism Development

This module examines tourism policies, tourism development plans and regulatory mechanisms in a variety of locations and political structures internationally.

Other elective modules include: 

Financial Management

Tourism Education

Tourism Services Marketing